Return on Investment (ROI) Analysis of Applying Compost to Aid Product Marketing
While organic diversion has increased, market demand for compost has not kept pace. Many compost facilities have growing stockpiles. One reason for this is that it has been difficult to educate the market on the economic benefits of applying compost. The goal of this project is to research current literature and studies documenting ROI and then create specification use sheets (spec sheets) that provide specific instructions for use and explain the ROI for very specific applications, completing the recycling loop: collection, processing, using the final product.
For each chosen application a spec sheet will be created which will include:
- outlining general marketing, and;
- outlining a process for researching and assembling the spec sheet information as a model for expanding the library
Upgraded Specifications / ROI – First Phase of the Project
The project was started the summer of 2020 and the first spec sheets are expected to be completed the summer of 2021. This project is the first of a multiple part project geared toward developing up-to-date spec sheets for the most common uses of finished compost.
The CREF contracted with Ron Alexander of Ron Alexander Associates, Inc. to do this project.. Ron Alexander has over 35 years of experience in all aspects of compost, biosolids-based and other organic recycled product manufacturing, marketing and utilization. He possesses extensive practical experience, having marketed compost from seven composting facilities, as well as managing a marketing staff and company that specialized in this function. Mr. Alexander has also completed over 500 organic recycled product manufacturing, marketing, utilization and quality evaluation/assurance related consulting projects throughout North America (and the world).